Nicole Marcus
Influencer marketing leader, speaker and founder of MARCETING HOUSE. Best known for building one of retail's largest creator ecosystems from a single employee pilot.
Every seat at the table.
Nicole is a Pittsburgh native and a WVU public relations graduate with a minor in communications. Homecoming floats, television production and freelance makeup artistry came first. Then more than a decade in social and influencer marketing for national retail and sports brands.
She ran a national brand's social community for six years and pioneered its use of nano-creators, an approach the company still uses today. She moved into influencer strategy, built an employee creator pilot and grew it into a creator ecosystem with 16,100+ applicants, 40+ brand partners and a five-day brand trip that earned $4.2M in media value.
She partnered with nearly every major agency along the way, which is how she learned exactly what they do well and where they leave clients holding the bag. In 2025 she founded MARCETING HOUSE to build that system for other brands.
Built brand-side.
Social
Led a national brand's organic social for six years and grew its community to 700K+.
Creators
Pioneered nano-creator content at a Fortune 500 retailer, a first for the company.
Influencer strategy
Led influencer strategy, including creator campaigns across the retail media network.
Ecosystems
Built an employee pilot into one of retail's largest creator ecosystems.
Founder
Founded MARCETING HOUSE in 2025. Founder and CEO.
WORK WITH Nicole.
Fractional CMO, consulting, coaching and speaking. Tell us what you need and Nicole will reply personally.