Case study · Creator ecosystem · 2021 to 2026

A Fortune 500 retailer

Built brand-side by Nicole before MARCETING HOUSE: an employee creator pilot that grew into one of retail's largest ambassador ecosystems.

Nicole Marcus at AthleteCon
The challenge

Great creators. No system.

The brand wanted authentic creator content at scale, but one-off influencer campaigns ended the day the posts went live. Nothing compounded.

What we built

An ecosystem, not a campaign.

  • The long-term vision, program model and 12-month roadmap
  • The application and selection process for thousands of applicants
  • Year-round programming, creator education and community
  • PR mailers, trend boxes and custom merchandise
  • Retail media partnerships with national brands
  • A five-day orientation experience for each new class
The results
<1%Acceptance rate across four classes
18 to 60Roster spots, year one to year four
$2.2MEMV in 2025
15.4MImpressions in 2025
The work
Empty restaurant dining room before service
Light and shadow on a wooden floor
Iced drink and notebook on a table
Abstract glass texture in black and white
Nicole Marcus seated on a panel stage
Now booking 2027

LET'S BUILD yours.

Now booking 2027. New partnerships need about three months to onboard, so the best time to talk is now.

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