Case study · Experiential · 5 days
The brand trip
Five days in Tampa. 53 creators, 30+ brand sponsors and an agenda where every moment was designed to become content.
The challenge
Turn a group of creators into a community.
Before the first campaign launched, the program needed its new class to know each other, know the brands and want to create. A standard kickoff would not do it.
What we built
Every activation, designed.
- Sponsorship packages built, pitched and sold to national brands
- A custom arrival experience and in-room PR drop
- Branded activations with The North Face, Stanley, Birkenstock, Red Bull, adidas, On and Liquid I.V.
- A media day that produced premium photo and video for every creator
- A green carpet, a yacht day, a speakeasy reveal and a closing prom
- 300+ brand social assets directed on site
The results
$4.2MEarned media value
26.8MViews
1,639Creator assets
768KInteractions
The work
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