Case study · Social and influencer

Pittsburgh International Airport

Social and influencer strategy for the launch of a brand new landside terminal, on-site content of the move itself, and a retainer that grew into full-scale social.

Inside the new terminal at Pittsburgh International Airport

Photo: Antony-22, CC BY-SA 4.0, via Wikimedia Commons

The challenge

A new terminal. One shot at the launch.

Pittsburgh International Airport was opening its highly anticipated new terminal. The launch needed to feel like a moment for the whole city, and the transition from the old terminal to the new one only happens once.

What we built

Strategy, then execution.

  • A social media and influencer strategy for the terminal launch
  • On-site, real-time content capture of the historic transition
  • Execution and content creation on retainer
  • Expansion to full-scale social media management in March 2026
The results
1.5MImpressions
101KEngagements
9.81%Facebook engagement rate
23Posts

Organic social across Facebook, Instagram, X and LinkedIn over a 15-day window, June 1 to 15, 2026.

The work
The new terminal at Pittsburgh International Airport
City street lined with historic buildings
Coastal dunes above the ocean
Abstract glass texture in black and white
Nicole Marcus seated on a panel stage
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